i started my company in 2012 making around $15,000 in the first year of business and today we are on track to do $6 million in revenue for the year. to this day i will always remember telling my dad about the plan to launch bare performance nutrition and how successful it was going to be in the first year of business. i initially put together a formula, sent it over to the manufacturer to price and received the quote – over $30 per bottle! a few sales trickled in from friends and family over the next couple of days but not the buzz i was expecting. the intent, in the beginning, was not to drive sales to bpn but i knew i had to create an online community around my personal brand and eventually the company. this is when i finally realized that there had to be a strategic plan that grew the social media platforms and ultimately our business. we spent a total of $10,000 in ad-spend leading up to and on the day of that sale which generated $120,000.
to this day – i am a very strong believer in the way we have built our brand and will continue to build the brand. we have recently hired a full-time videographer/photographer which will allow the team to create more content, for more platforms and reach/educate/inspire even more people. with a whole new line of supplements (health line – called the strong series) added to bare performance nutrition line-up, we have the opportunity to generate more revenue from our current customers and to also reach a new market. i attacked this rebranding opportunity to give a voice and vision for the company. yotpo – we use yotpo (powerhouse plan) to ask for and receive reviews on our products. i asked one of them for advice on how to be the best leader possible when i arrived at my platoon at fort hood, texas. i controlled my time, and in the end, i controlled what it was i was about to create. we have done a great job at building an amazing culture at bare performance nutrition and much of that comes down to the entire team seeing and believing in the vision.
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