this topic in the library guides the reader to design a nonprofit program and services that are highly integrated with the organization’s mission, strategic planning goals and needs of clients. the following article describes the difference: what nonprofit programs are — and are not programs, like other organizations, can seem a highly confusing, amorphous mess that is very hard to comprehend. a major responsibility of board members is to set the strategic direction for their nonprofit. the “perfect” program plan will meet the nature and needs of the organization and continue to be updated as organization members learn more about meeting the needs of their clients. outcomes are benefits to clients from participation in the program. be careful to describe the services in terms of benefits to clients, not to you. it’s critical that you have strong sense of the needs that your services are providing to clients. the nonprofit is always wise to explore what revenue can be generated from a service to offset its operating costs. to effectively promote your service, you must have a concise, yet meaningful description of the service.
the name you choose for your service will be around for a long time and can have substantial impact on your services are perceived. all of these build from having a clear idea of how you want position your nonprofit and its services in the target markets (or groups of clients) that you are aiming to serve. are often used as the basis for determining how much to budget for advertising and promotions and for public relations efforts. advertising and promotions is continuing to bring a service to the attention of potential and current customers. what media is most practical for you to use in terms of access and affordability? note that the development and implementation of various production methods do not have to be addressed in detail in a marketing plan — these topics are usually included in the operations or management planning for the program. program reviews are regular examination of the program’s activities to assess how the program is doing. the plans are not law — they’re a set of guidelines and controls. programs should be evaluated on a regular basis to discern if the programs are reaching their goals, achieving their outcomes and if they are doing so in an efficient manner. note that this budgeting activity is almost always required in a proposal if the nonprofit wants to pursue funding for the new program.
for more information now about outcomes-based evaluation, see program martha teaches evaluation to non-profit management certificate students at ryerson university. school of continuing field guide to nonprofit program design, marketing and evaluation. / by carter mcnamara. isbn 1-933719-34-6., nonprofit program development template, nonprofit program development template, program development examples, program design example, nonprofit programs examples.
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