we may earn commission on some of the items you choose to buy. the desire to remain fresh-faced forever is truly universal. and while a few fine lines may be celebrated as a sign of a life well-lived, no one wants to see their glow go. and being open to new techniques and formulations is key, says chanel celebrity makeup artist kate lee. “a mistake maturing women make when applying their makeup that i see a lot is that they …

the goal, of course, is to enhance your natural beauty—while also camouflaging skin concerns like sun spots, hyperpigmentation, undereye bags, and fine lines. over the years, and after testing dozens and dozens of foundations, primers, bronzers, eyeliners, and concealers, she’s figured out the best of the best in each category. but in general, she typically cleanses in the morning, uses a vitamin c serum, moisturizes, and applies spf. it also helps improve flexibility, moisture, and shine! i consider this to …

a little bit of mascara is ok. if you’re going to use a foundation to even out skin tone, find one that gives coverage but doesn’t add texture. be willing to spend money on a foundation and take your time to experiment and find the exact right shade. the whole idea behind boom! women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond. these three compact, creamy cosmetic sticks were designed to simplify, …

suddenly the idea of playing around with shadows, liners and mascara is all we want to do. but be sure you buy the right kind for your lids. this decreases the lids enough so you can draw a sleeker line without bumps and wiggles. work from the outer eye inward and try to keep your eye slightly open to control the line so it doesn’t get too thick or heavy.

then blend the line with a brush to slightly soften …

as your skin changes, the way makeup sits on it changes, too—and it’s only natural for skin to undergo some shifts as you age. since the natural oils in skin tend to diminish as it ages, you’ll probably want to stay away from mattifying, oil-absorbing formulas. “keeping the skin looking hydrated is the best way to keep mature skin looking and feeling youthful, radiant, and glowing,” says crimson. not only will it help keep skin plump, but it will also …